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       Business since 1914        Academy since 2003        Student rating 89% - 92%       +1600 students graduated        +5000 applications processed    
 

Welcome to the House of Louis Business Academy

House of Louis (houselouis.com) is a family enterprise, primarily operating in Africa, Europe and Asia, with its roots of trusting in G-d and nurturing its entrepreneurial spirit since 1914.

With this deep history, the business focus of the House of Louis is to "pass on experience and knowledge gained" to positively impact and equip the marketplace. The result was the Business Academy which was launched in 2003.

Since its establishment, the Academy has grown over the years. To date, in excess of 5,000 applications have been received and over 1,600 students have graduated.

Alan Louis, the Academy Founder and recipient of a PhD in Commerce, grew increasingly despondent with the direction the Academy was taking, and felt the need to pause the Academy in 2016 until such time as new inspiration for a renewed programme could direct it.

Colia Louis, the Group’s Chairman and after having served the Company for +60 years, was awarded by the University of Stellenbosch as South Africa’s social entrepreneur for the Group’s efforts with the Business Academy.

The focus of the Academy is to encourage South Africans to enter the marketplace with enthusiasm and to venture - as was inspired by the late US President, Theodore Roosevelt:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

The Academy has achieved consistently high approval ratings from those students who have participated, which is a reflection of the quality of the course and the perceived value received by the students. The average student approval rating was between 89% - 92%.

The Foundational teachings of the Academy are : “The Christian Bible as it applies to the Marketplace”, "Learning through Discovery" and "Paying it Forward" – in essence it is a knowledge forum for equipping individuals to succeed in the marketplace.

 

FOUNDATIONAL PRINCIPLES

The Christian Bible applies to the Marketplace

The Academy is guided by and framed within the Christian biblical view of the marketplace. As such, the principles taught, the lessons expressed and the examples given come from a Christian worldview.

“All Scripture is given by inspiration of God, and is profitable for doctrine [which means teaching], for reproof, for correction, for instruction in righteousness, that the man of God [which also includes the business person] may be complete [armed with intelligence], thoroughly equipped for every good work [equipped to be a success].”
(2 Timothy 3:16-17)

Observe the order of mention in this Verse, that the Bible is profitable first for “doctrine” (teaching). If the soul is unestablished in Bible doctrine, then there can be no firm foundation for faith to rest upon, or intelligence cultivated.

Too many institutions today teach the philosophy that "ignorance is the mother of devotion" (keep people ignorant and the wealthy get wealthier). According to the teaching of Scripture, "Ignorance is the mother of error".

Learning Through Discovery

It is a well-known fact that people remember more if they participate in discovering the answers to the questions posed to them. We therefore supplement the lecture and tutorial elements of the course with activities, case studies and role-plays where the tutors are engaged in the learning process together with the students.

Where Universities teach academic theory, our Academy focuses on real life issues and practicalities. The relationship between theory and practice will always be reciprocal, opposite sides of the same coin.

Paying it Forward

The Hollywood movie, Pay It Forward, made the principle of paying it forward famous. This principle is, in fact, a very old one that asks the recipient of a good deed to repay it to others instead of to the original benefactor. The concept was aptly described by then US president Benjamin Franklin in a letter to Benjamin Web:

"I do not pretend to give such a deed; I only lend it to you. When you meet with another honest man in similar distress, you must pay me by lending this sum to him; enjoining him to discharge the debt by a like operation, when he shall be able, and all meet with another opportunity. I hope it may thus go thro' many hands, before it meets with a knave that will stop its progress. This is a trick of mine for doing a deal of good with a little money."

The Academy is sincere and benevolent in its offering and does not promote any commercial product. Neither does the Academy take any course fee, it is purely a programme for advanced knowledge and practical application of biblical truth within our postmodern world.

 

CURRICULUM INSIGHTS

The Academy is guided by the following key insights:

  • Faith in Jesus Christ and thinking biblically about the marketplace are crucial ingredients to business success and stress-free living.
  • You are not the problem in your business, but you certainly will experience many other problems.
  • Everything is not what it seems.
  • Prioritize the important issues, entomb all anxiety.
  • You need a strategy to deal with the CD’s (‘commerce destroyers’), who will not always cause your problems but who will certainly magnify them.
  • The rise of cryptocurrencies & blockchain is substantial, you need to equip yourselves with this new technology.
  • Cashflow and a proper understanding of basic accounting principles is essential to commerce - irrespective of whether you are an employer or employee.
  • There exists a global community who have succeeded to ‘unshackle’ themselves from the slavery and oppression of the substantial tripartite monopolies (certain banks & certain auditing & legal firms) whose predominant strategy is to work in tripartite unity to enslave and oppress for financial gain.
  • Good relationships are key to financial prosperity.
  • Truth, generosity and care pay the highest dividends.
  • Do not believe the negative sentiment about South Africa, or Africa, the propaganda machine is geared to steer you away from the gold mine.

SELECTION CRITERIA

What is the Pass Mark?

Students do participate in group programmes, a multiple-choice questionnaire, and will be required to submit an individual paper.

Students who fail to attend 4 sessions will be ruled out of the programme.

Course Mark Allocations?

25% - Attendance

20% - Individual Project

15% - Participation in Group Project 1

15% - Participation in Group Project 2

15% - Social Media Participation

10% - Questionnaire

Does the Academy apply to me?

Yes, if you are an Entrepreneur

Yes, if you are a Professional

Yes, if you are an Employee

Definitely, if you are Unemployed

Maybe, for the School Leaver or Student, but the practicalities may be difficult to grasp

Certainly, if you are willing to gain knowledge of the marketplace.

VENUE, TIMES & TRANSPORT

Venue

Lectures are provided at Le Venue Auditorium in the Devon Valley, Stellenbosch – www.levenue.co.za

Smaller group sessions are provided at the Devon Valley Hotel – www.devonvalleyhotel.com

Times

Courses over 10 consecutive weeks, plus Initiation Day & Graduation Day

Every Saturday 9:00 to 12:00 (3 x 45-minute lectures with breaks)

Initiation & Start Day is Friday evening 24 January 2020

Transport

For those students living far from Stellenbosch, we could discuss private transport from a central point in Cape Town or Bellville.

 

RULES OF ENGAGEMENT

  1. The Academy and its representatives (“We”) will consider applications in its sole discretion.
  2. Those Applicants who are successful, must be proficient to read and write in English (“Students”).
  3. We reserve the sole discretion to deny an application or to rule out a student.
  4. We will only address challenges facing the student, not those of third parties or family members.
  5. Students who fail to attend 4 sessions will be ruled out of the programme. Such unsuccessful students are not prevented from applying for future programmes but a penalty fee will be levied against such student for the sum of R2,500.
  6. In the event that a student’s application is accepted, and he/she subsequently wishes to withdraw, but does not notify us of this withdrawal within 14 days of acceptance, such student will be liable to a penalty fee of R2,500.
  7. The Academy is based on the premise of “what it means to be kind.” If any derogatory criticism of a student is communicated on social media (during the course period), then we reserve the right to rule out such critic. Criticism (positive or negative) of the Academy is permitted, as we support free speech and the role that critics can play in spearheading growth.
  8. Students can only communicate with the Academy via email (and not telephonically or otherwise), after obtaining a unique Password.
  9. Students must wear their name badges at all times.
  10. Students will be required to complete an online application providing information relevant to the application.
  11. The Academy does not guarantee success from its knowledge base.
  12. The Academy aims to provide knowledge only, with a practical application element.
  13. We treat the identity and information of the Student (and his/her progress) as strictly confidential.
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